It would be a hard thing not to appreciate the story of Primos Hunting.

[caption id="attachment_5900" align="aligncenter" width="306"] Primos Hunting is a top name in today's hunting market, but it hasn't always been that way.[/caption] America. It is still touted as the land of success. A land where anyone who works hard and does things right can improve their place in society. Throughout the nation there are examples of this process people look to for inspiration. Apple, Cabela's, and FaceBook are all examples of super successful businesses that started with little more than a dream and the energy to see it through. Another such company is one most hunters are familiar with: Primos Hunting. As a young boy founder Will Primos grew up hunting anything that moved in the forested lands of Mississippi. At an early age he went duck hunting with an uncle of his who was such a good duck caller, he inspired the young Will to go home and build his own duck call. Although that wasn't where the legend of Primos hunting began, it did lay the foundation for the success of it. Like most folks do, Will went to college and then returned home to run the family restaurant business. Will never lost his love of hunting or the outdoors though, and began fashioning his own turkey calls in 1976 since he couldn't find suitable ones to buy. Before long he was selling them in a local sporting good store and staying busy with business. Within three years he was selling so many calls he had to hire a few employees to help with production and broaden his range of products. It wasn't until 1984 that Will was running what he deemed to be a legitimate hunting business. He began to hire film makers to follow him to the woods to capture his hunts. Early films of Will's turkey hunting have blossomed into today's highly popular Primo's hunting video series. Will Primos was working hard to ensure the young Primos hunting business would be successful. The incredible thing is that while Will Primos was doing so well with his young business, he was still working his restaurant job full time until 1989 a full 13 years after he started selling calls. That's right, he founded Primos Hunting is his spare time. The truth was he had a young family and the restaurant business salary met his families financial requirements. As the company grew Primos scrutinized one aspect of production more than any other; quality. This was, and continues to be, the one area Primos Hunting has always excelled in. Even though they now operate a 100,000 square foot industrial production center in Florida, Primos still makes the top-of-the-line hunting gear. From calls, to trail cameras, and from hunting videos to ground blinds, Primos hunting sells only the best. Buy a Primos product and you are not only buying a great product, but you are also purchasing a small piece of the American dream. NEXT: COMPANY SPOTLIGHT; BEAR ARCHERY